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Featured Business
The Soft Serve Fruit Co
The Soft Serve Fruit Co. has expanded from the Upper East Side into its new Union Square location on 17th Street. The Soft Serve Fruit Co. makes the tastiest and healthiest alternative to soft serve ice cream or frozen yogurt. Simply put, it is a dairy free, gluten free, certified kosher frozen fruit served as a delicious soft serve treat. Four health-conscious New Yorkers established the business and perfected their three-ingredient recipe. Only natural fruit, filtered water, and organic cane sugar go into the low-calorie frozen treat, which is available in seasonal flavors, including banana, strawberry, mango, cranberry, pear, apple, and pumpkin. Explore a variety of combinations with 24 sundae toppings and mix-ins to choose from.


