Sponsorship
The Union Square Partnership offers a wide variety of sponsorship opportunities from our signature weekly performance series Summer in the Square and Manhattan’s premier food tasting event Harvest in the Square, to the light pole banner program, public art initiatives, walking tour and WiFi portal. To see the entire range of sponsorship opportunities that USP has to offer, please click here.
Marketing Initiatives
The Partnership’s first ever Visitor Map and Guide was released in 2008 and includes a comprehensive listing of street-level businesses. During 2008-2009, a total of 100,000 maps were distributed at metropolitan hotels, at NYC & Company visitor centers, and throughout the Union Square district.
The Partnership has placed branded street lamp banners throughout the district to increase awareness of the organization and its programs, and to highlight the businesses and companies who are vested in our neighborhood. Corporate sponsors have prominent logo placement on the banners. The Partnership’s current inventory is over 100 street lamp posts from 1st Avenue to 6th Avenue along both sides of street as well as the area in and around Union Square Park.
The Partnership also has a number of greening and beautification sponsorship opportunities, such as contributing funds for new park furniture, plantings, art installations, and solar trash compactors. BigBelly is a patented compacting trash receptacle that is currently being used by USP. BigBelly uses solar power for 100% of its energy needs.
Signature Events
Summer in the Square is the Partnership’s weekly performance series taking place every Thursday from June through August. The series includes music and dance performances as well as activities like yoga in the park and children’s programming. Performances and activities take place on Union Square Park's South Plaza and are free to the public.
Harvest in the Square is Manhattan's premier food and wine tasting celebration where over 1,250 guests enjoy unlimited tastings and wine pairings from over 50 of the Union Square district’s best restaurants. Proceeds from the event fund the Partnership’s numerous park improvement projects.
New Media
USP also offers free Wi-Fi in Union Square Park that allows up to 250 simultaneous users. This network has its own community portal page with exclusive branding for the sponsor. Branded lamppost banners advertising this new media service may also be included pending approval by the Department of Parks & Recreation.
Additional Opportunities
The Partnership offers a weekly a walking tour of the Union Square area, sponsorship includes on-site and on-line recognition. USP has partnered with Big Onion Walking Tours to present this 90 minute exposition of the rich history of our district.
