USP Investments Attract Shoppers, Diners and Businesses

USP's new bistro furniture enables people to grab a seat and enjoy Union Square Park.

USP's new bistro furniture enables people to grab a seat and enjoy Union Square Park.

Our tenth annual Community Opinion Survey revealed that our neighborhood investments are paying off. An impressive 98.6% of individuals surveyed praised USP for its work cleaning, promoting, and beautifying the Union Square district. Some of USP’s most popular investments include 600 pieces of new bistro furniture and 70 energy efficient LED lights that promote safety in the park at night. Respondents also commended USP on the 198+ community events we hosted to bring new visitors to the district and spotlight local businesses. This year’s Harvest in the Square brought together nearly 1,300 attendees and featured over 50 businesses – ranging from newcomers Nur and Bowery Road to local favorites Union Square Cafe and Breads Bakery.

Brands, like Innisfree, are debuting their first U.S. locations in Union Square. Credit: Jenny Huang.

Brands, like Innisfree, are debuting their first U.S. locations in Union Square. Credit: Jenny Huang.

Businesses expanding to NYC have taken note of all that Union Square has to offer. The district has become the “go-to” neighborhood for new concepts, such as Make Sandwich from the creators of Melt Shop, and for international brands to make their US debut. Innisfree, Korea’s #1 beauty brand, opened its flagship location across from the North Plaza and TsuruTonTan, the acclaimed Japanese restaurant chain, is serving up bowls of udon around the corner at its first U.S location.