Shop Small in Union Square

Small Business Saturday is right around the corner! Celebrate with Union Square businesses this Saturday, November 25th by shopping small and supporting local retailers. Founded by American Express in 2010, this holiday tradition is meant to unite communities and bolster support for their local businesses.

After the rush of Thanksgiving and Black Friday shopping, don't forget to show your local favorites some love. These Union Square businesses are offering deals and giveaways to customers who Shop Small this Saturday.

Rothmans NYC

Find your favorite men's styles at this family-owned and operated boutique. Rothmans NYC is offering 25% off any one item in the store all weekend. Stop in to get the best of the best men's clothing, sportswear, shoes, and accessories.

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Fat Cat Kitchen

Stop in to this new small business for sandwiches, coffee, and sweets. Get 20% off your order at Fat Cat Kitchen when you mention Small Business Saturday. While you're there, sign up for their Coffee Club program to get unlimited coffee for only $45 a month.

Paragon Sports

Treat yourself to new active wear and fitness gear to burn off those holiday calories. When you shop at Paragon Sports on Small Business Saturday, pick up free swag like tote bags, stickers, and buttons.


Celebrate Small Biz Sat at this new local and authentic Italian Eatery, Mandolino. Look for the Shop Small decorations inside the restaurant, and get free Small Biz swag with your meal.


Looking for a quick place to warm up while shopping? Come in to Bite this Saturday and get 10% off any order of $10 or more. Mmm...soups, sandwiches, and treats!

Union Square Wines + Spirits

We know your holiday season is filled with parties and family get-togethers, so pick up a few bottles of wine (or whiskey, vodka, gin and more) to bring to your gracious hosts. Union Square Wines and Spirits is offering two discounts as part of their "Harvest Savings" deal. Get 30% off your purchase of 12 or more bottles of wine, and 15% off when you buy 6-11 bottles. 

Share your Small Business Saturday moments on social media using #ShopSmall. Plus, tag your festive photos with #USQHoliday for a chance to win prizes and giveaways in our holiday contest.