By the Numbers: Union Square Sweat Fest
This year's Union Square Sweat Fest, the week-long fitness festival highlighting Union Square's hottest health + fitness businesses, was one for the books: 6 days, 33 classes, 40 partners, 757 participants, $7,000 of new business driven to local gyms + studios, and $147,000 worth of free swag given away to participants. Along with our partners at Fit + Love, we celebrated health + wellness with new and distinguished neighborhood gyms, studios, and retailers throughout the district, and worked out with our community of fitness enthusiasts. Missed the 6-day event? Here's the top 6 things to know.
1. Sweat Fest drove over $7,000 of new business to Union Square gyms + studios
Highlighting the local fitness scene drives business right to our neighborhood, with a focus on new business, and the variety of workouts you can find nearby. During this year's program alone, Union Square Sweat Fest drove an estimated $7,000 to the local fitness community.
2. We gave away over $147,000 in free swag
This year we made sure participants got DRENCHED in swag! When participants attended a paid event or class, they took home a swag bag stuffed with goodies from our 40 neighborhood partners. Thank you to Innisfree, Whole Foods, Paragon Sports, Cote, Mount Sinai, Chloe's Fruit, Dig Inn, and many others for donating. Select events featured snacks and giveaways from That's It!, Natalie's Orchid Juice Company, CORE Hydration, CAVA, Pret a Manger, and more.
Photos by Liz Ligon and Meagan Stevenson
3. Close to half of all sweat fest participants in each workout were new
On average, 45% of attendees to every class were new to that gym or studio. Plus, 100% of this year's 33 classes had at least one attendee brand new to the class. Union Square Sweat Fest provides a curated platform to test out new workouts with others looking to do the same in the community.
4. Four NEW STUDIOS SHINED AND SHOWED US HOW TO SWEAT!
In the 2018 program, four new studios and retailers participated in Union Square Sweat Fest for the first time including two that are completely new to the neighborhood.
Spiderbands, located on 14th Street between Union Square West and 5th Avenue, is entirely different than any workout you've done before. Their total-body cardio resistance classes push your workouts to the next level: midair! Using tension bands suspended from the ceiling, we burned calories and built strength with spider-like moves. At their class featuring dinner by CAVA and refreshments from Natalie's Orchid Juice Company, more than 50% of attendees were new.
30-60-90, at 37 Union Square West, challenges you to maintain workouts for 30, then 60, then 90 seconds. Kristi Molinaro's 306090 is the original HIIT class - a fast, efficient, 38 minute rhythmic routine coupled with classic strength training in a fun, constantly changing format. The class was packed with 18 attendees.
Joining the program for the first time this year, Fhitting Room welcomed a sold-out class with 75% first-timers. Their High Intensity Training classes bring together all the energy, motivation and contagious culture of an awesome group exercise class with the personal attention and education of an intimate personal training session.
We partnered with New Balance for the first time this year to bring you an Outdoor Run lead by instructor Sergio Soto. This class sold out at 40 runners, and was one of our most popular sessions. The run was followed by complimentary snacks and drinks from Hey Day Coffee, Whole Foods 365 Bars, Chef's Cut Beef Jerky, and gave out 25% off in-store discounts, to help runners refuel after the workout. New Balance hosts in-store events every week - stop in to check it out!
5. We highlighted Over 100 LOCAL Establishments in our Health + Fitness Map
Didn't get a chance to try delicious snacks and drinks from healthy Union Square eateries, or shop for discounted fitness gear and apparel during Sweat Fest? Use our Neighborhood Health + Fitness Map to find our favorite places to eat fit, shop fit, and get fit in the district. Here are a few of our favorites:
EAT FIT: Dig Inn
One of our favorite grab + go eateries in Union Square also happens to be one of the healthiest! Dig Inn is a farm to table style fast-casual restaurant that uses seasonal, local ingredients in their delicious made-to-order combo bowls. You can even download their app to order ahead, skip the line, and earn some sweet rewards points.
Shop fit: InnisFree
Self-care is part of health + wellness too! Innisfree is a top-selling Korean beauty brand that recently opened its first US location in Union Square. Their products are made from natural ingredients that help to nurture beautiful skin and a beautiful planet. Try their selection of face masks, lotions, and serums, and treat your skin to a custom makeup pairing.
6. #USQSweatFest was tagged over 400 times on social media
We asked you to share your fitness journey with us, and you sure did! We loved seeing our Twitter and Instagram feeds full of your post-workout pics, Sweat Fest swag, and all the ways that you #GetFit in Union Square. #USQSweatFest was not only a way to tag your Sweat Fest experience, but also a way to enter into our Social Media Contest. We gave away prizes from New York Health + Racquet Club, Soul Cycle, SWITCH, Peridance, CRUNCH, RYDE, and Athleta. Here are some of our favorite posts from this year.